||improper pricing !
too low, you give thousands of $ to a stranger ; too high, your spec becomes shop-worn
buyer who can't get into your spec, goes to next builder
||poor housekeeping !
your spec should look & smell new
||incomplete spec !
punch-out must be done
||poor showing technique !
rehearse countering objections
||relying on traditional marketing !
today, yard sign is not enough
||paying selling fee
when builder sells spec !
builder should pay only listing fee
||not understanding the market !
the market(not realtors) determines showings
||poor closing date !
fridays due to bank delays
||choosing wrong agent !
paying more won't get you more