10 improper pricing !

too low, you give thousands of $ to a stranger ; too high, your spec becomes shop-worn

9 poor access !

buyer who can't get into your spec, goes to next builder 

8 poor housekeeping !

your spec should look & smell new 

7 incomplete spec !

punch-out must be done 

6 poor showing technique !

rehearse countering objections

5 relying on traditional marketing !

today, yard sign is not enough

4 paying selling fee when builder sells spec !

builder should pay only listing fee  

3 not understanding the market !

the market(not realtors) determines showings

2 poor closing date !

avoid fridays due to bank delays 

1 choosing wrong agent !

paying more won't get you more  

 
 
Send comments to john@john-wood.com 
modified: November 25, 2008